Tool Farm

UTM Generator - Create & Track Marketing Campaign URLs

Free UTM parameter generator to create trackable URLs for your marketing campaigns. Build custom UTM tags for Google Analytics to measure traffic sources, campaigns, and content performance.

The final URL

The destination URL you want to track. Example: https://yourwebsite.com/landing-page
Identifies where the traffic comes from. Examples: facebook, google, newsletter, linkedin, twitter, instagram
The marketing medium or channel type. Examples: cpc (paid search), social (organic social), email, banner, affiliate
Name of your specific campaign or promotion. Examples: black_friday, product_launch, summer_collection_2024
Keywords for paid search or terms you want to track. Optional. Examples: running_shoes, marketing_tools, best_deals
Learn more about UTM generation

Tracking marketing campaigns effectively is crucial for measuring ROI and optimizing your digital marketing efforts. Our UTM parameter generator simplifies the process of creating trackable URLs for Google Analytics and other analytics platforms. Here's everything you need to know about UTM parameters and campaign tracking:

  • UTM parameters are tags added to URLs that help track where your website traffic comes from and how users interact with your content.
  • Use utm_source to identify the platform (e.g., Facebook, Google, Newsletter) sending traffic to your site.
  • utm_medium specifies the marketing channel type like cpc, social, email, or banner.
  • Track specific promotions with utm_campaign (e.g., spring_sale_2024 or black_friday).
  • Use utm_term for paid search keywords and utm_content for A/B testing different versions of ads.

Best Practices for UTM Tracking:

  • Be consistent with your naming conventions across all campaigns.
  • Use lowercase letters to avoid tracking errors (e.g., 'Facebook' and 'facebook' will be tracked separately).
  • Replace spaces with underscores or hyphens (e.g., summer_campaign instead of summer campaign).
  • Document your UTM strategy to maintain consistency across team members.
  • Avoid using special characters that might break URL functionality.

Common UTM Parameter Examples:

  • Social Media: ?utm_source=facebook&utm_medium=social&utm_campaign=product_launch
  • Email Marketing: ?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digest
  • Paid Search: ?utm_source=google&utm_medium=cpc&utm_campaign=brand_terms

Our UTM builder ensures accurate tracking by automatically formatting parameters and preventing common mistakes. Start measuring your marketing success with properly tagged URLs today.

Key Benefits:

  1. Easy-to-use interface for creating UTM parameters without coding.
  2. Consistent tracking across all marketing channels and campaigns.
  3. Error prevention through automated URL formatting.
  4. Better analytics data for informed marketing decisions.

Improve your marketing analytics by using our UTM generator to create trackable links that provide detailed insights into your campaign performance and ROI.